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Here is what DSGi who own Currys say about themselves:
“DSG international is one of Europe’s leading specialist electrical retailers.
Our retail and e-tail brands include PC World, Currys and Dixons.co.uk in the UK and Ireland, Elkjøp in the Nordic countries, UniEuro in Italy, Kotsovolos in Greece, Electro World in Central Europe, Greece and Turkey, PC City in Spain and Italy and Pixmania.com across Europe.
We operate a multi-channel approach to electrical retailing and offer customers a comprehensive range of after sales services.
On 15 May 2008, we announced details of a five point plan for the Renewal and Transformation of our business:
1. Focus on the customer through an unbeatable combination of VALUE, CHOICE and SERVICE.
2. Focus the portfolio on winning positions
3. Transform the business to broaden the choices for our customers and improve the in- store buying experience.
4. Win in the internet market by growing our pure play business and become the masters of multi-channel retailing.
5. Reduce our cost base by simplifying processes“
